Elevating Metro DOOH into Measurable, Trackable Media

Transform static awareness campaigns into data-rich, trackable audience journeys, linking commuters directly to retail destinations.

The Challenge

Unmeasurable Metro DOOH

Dubai Metro's DOOH inventory was historically unmeasurable. Advertisers relied on estimated footfall and outdated multipliers, with no audience targeting, no real-time impression validation, and limited ROI justification. Campaigns were locked at traditional awareness level, unable to prove influence on purchase intent or Media/Retailer impact.

Our Solution

Data-Rich Trackable Journeys

AiOO transformed Metro's static awareness campaigns into data-rich, trackable audience journeys, linking commuters directly to retail destinations.

From Metro screens to retail hubs like Mall of the Emirates, AiOO tracks commuters across multiple touchpoints without facial recognition or PII, using privacy-safe ID logic.

Activate campaigns at the start of the commuter journey (inside Metro), then re-engage the same user with Dynamic Contextual/DCO creatives at station exits, encouraging store visits and conversions.

Capture verified exposure rates enriched with age, demographic, and clothing style segmentation for sharper targeting.

Build audience segments based on real commuter behaviors from journey paths — enabling precise targeting across locations.

Metro's Benefits

Transform Metro into a Performance Channel

Connected Ecosystem

Strengthen partnerships across transport and retail — linking Metro inventory directly with high-value retail spaces like Mall of the Emirates, Dubai Financial Center, and beyond.

New Budget Opportunities

Attract endemic and non-endemic advertisers (telcos, auto, banks, retail) with contextual, audience-based packages, shifting Metro DOOH into a full-funnel channel with measurable outcomes.

Performance-Driven Attribution

Connect premium DOOH and retail media inventory to campaigns with accurate conversion attribution.

Real-Time Optimization

Monitor campaign performance and optimize in real-time based on audience response and journey patterns.

Ready to Transform Your Metro Network?

Get Started Today

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